On the Galaxy S25 series phones, you have five controls to fine-tune each filter. Also, you can just pick a photo and create a filter based on its unique looks.

Samsung has crafted a pre-order strategy that makes acquiring the Galaxy S25 Ultra almost too good to be true: no joke, you can get it almost for free. When you compare it to competitors like the iPhone 16 Pro (the 512GB version is sold for $1,299), the value proposition becomes very attractive.

The Samsung Galaxy S25 Ultra might be an incremental update, but it still offers some unique features that I’d love to see on the next iPhone.