AI automation delivers 55% revenue boost for app marketers, processing 60+ market signals in real-time to transform campaign management.

This is very helpful to understand the relevance of advertising campaigns. Information regarding which content is presented ...

There was an astonishing amount of hype around the iPhone when it launched in 2007. This news clip from the time looks at ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

Apple's long-running "Shot on iPhone" campaign by advertising agency TBWA\Media Arts Lab won a Grand Prix award for Creative Effectiveness at the 2025 Cannes Lions International Festival of ...

Apple's "Shot on iPhone," marking its 10th anniversary this year, took home a Cannes Lions Grand Prix in Creative Effectiveness.

Apple's "Shot on iPhone" ad campaign has proven to be quite popular since it began in 2014, and it has now received the Grand Prix for Creative Effectiveness at Cannes Lions .

But the iPhone 15 did not come in Starlight (white), so we’re back to thinking this has to be an iPhone 14 or iPhone 13 that Samsung used for the ad. Samsung’s anti-iPhone 16 ad.

As we await tomorrow’s iPad event, we’re looking back at a playful Apple marketing campaign that you’ve probably never seen. That’s because it ran in a single market at the time: Japan.

In its latest ad campaign, Apple takes the iPhone 15 for a ride in an auto-rickshaw. Titled “Relax, it’s iPhone”, the ad showcases the durability of the iPhone.