The case could be a years-long fight for Apple against enforcers' attempts to lower what they say are barriers to competition ...

There was an astonishing amount of hype around the iPhone when it launched in 2007. This news clip from the time looks at ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

Trust has always been essential for any brand, but it’s becoming a new, essential currency. The premium on trustworthiness ...

However well-received the film may be, iPhone users don't necessarily want their built-in utilities, like their digital ...

RCS is game-changing technology for mobile marketing. Updated with news that Infobip launched RCS across four major U.S.

Go make something wonderful,' Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human ...

Apple’s “Shot on iPhone” campaign by advertising agency TBWAMedia Arts Lab won a Grand Prix award for Creative Effectiveness ...

Apple's "Shot on iPhone" ad campaign has proven to be quite popular since it began in 2014, and it has now received the Grand ...

Apple has just earned one of the ad industry’s highest honors: the Grand Prix in the Creative Effectiveness Lions category at ...

Apple's long-running "Shot on iPhone" campaign by advertising agency TBWA\Media Arts Lab won a Grand Prix award for ...