Forget the problem with Apple selling ads, which is also a problem. Apple has a problem making ads. Disclaimer: you can’t ...

The case could be a years-long fight for Apple against enforcers' attempts to lower what they say are barriers to competition ...

There was an astonishing amount of hype around the iPhone when it launched in 2007. This news clip from the time looks at ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

Cristobal Viedma of Lingokids says a mock trial ad that touched on parental fears about kids' screen time was made with core ...

Trust has always been essential for any brand, but it’s becoming a new, essential currency. The premium on trustworthiness ...

Apple sends users push notifications and puts ads inside the Wallet app to promote its new racing movie. Here's how to ...

Apple Search Ads is now Apple Ads and this is no small name change. It is the equivalent of the shift from Google AdWords to Google Ads years ago. Just like when Google expanded beyond search ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

However well-received the film may be, iPhone users don't necessarily want their built-in utilities, like their digital ...