Nothing reminds you more of your childhood than your favorite toy. From Barbie to Play-Doh, check out this list of the most ...

In an era of digital immersion, Gen Zs and millennials alike are finding comfort and connection in analog playthings, ...

After Mattel announced a collaboration with OpenAI, some experts are sounding the alarm on the dangers that interactive AI ...

Ahead of the global theatrical release of Apple Original Films’ F1® The Movie, Hot Wheels® announced today a limited-edition ...

Ahead of the F1 movie debut, Hot Wheels unveils a limited-edition 1:64 scale replica of Brad Pitt’s APXGP car complete with ...

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

Mattel has announced an eye-brow raising partnership with OpenAI, with plans to use AI tools to design and power its toys.

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights ...

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

Mattel and OpenAI announced a partnership that would bring artificial intelligence to a new line of the toymaker’s products ...

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its upcoming products. The world's second-largest toy maker ...