The massive $1 billion deal makes Hailey Bieber wealthier than her husband, Justin Bieber, and revives e.l.f.'s "positive momentum," according to analysts.

E.l.f. Beauty has acquired Hailey Bieber’s Rhode beauty brand in a $1 billion deal. Bieber is a model and the wife of singer Justin Bieber.

Gomez and Hailey Bieber have a storied history. Gomez had an on-again-off-again relationship with Bieber's husband, Justin, for 8 years. Hailey and Justin Bieber later married, which was reportedly shortly after he and Gomez had split for the final time.

The 28-year-old model and entrepreneur began considering a sale after the brand reached a $1 billion valuation and reported over $200 million in net sales within a 12-month period. Hailey Bieber just signed off on a $1 billion deal that sends her beauty brand,

Hailey Bieber’s bank balance is about to get a lot larger.e.l.f. Beauty (ELF) announced an agreement to buy Hailey Bieber’s skincare line, rhode, for $1 billion. Company officials lauded the move, and shareholders sent the stock up 15% in morning trading.

Hailey Bieber's skincare label Rhode has been acquired by Elf Beauty in a deal worth millions, marking a bold move to tap into her powerful Gen Alpha fanbase.

Despite marrying one of the wealthiest pop stars in the world, Hailey Bieber has done pretty well for herself, too. Now the beauty mogul has just signed a £1billion (£750m) deal for her cosmetic company Rhode,

Elf Beauty has acquired Hailey Bieber’s Rhode skincare brand in a one billion dollars (£740 million) deal, the companies said.Bieber’s Rhode had 212 million dollars (£157 million) in net sales in the 12 months that ended on March 31.

Elf Beauty (ELF) on Wednesday said it is buying Hailey Bieber's cosmetics company, Rhode, for up to $1 billion, marking the affordable beauty brand's entry into the premium segment. Elf Beauty will pay Rhode's shareholders $800 million in cash and stock and,

Elf Beauty has acquired Hailey Bieber's Rhode skincare brand in a billion dollar deal. Rhode had $212 million dollars (€186.71 million) in net sales in the 12 months that ended on March 31. The company’s products are only available online,

Hailey Bieber’s beauty brand rhode sold to budget makeup powerhouse e.l.f. Beauty for $1 billion on Wednesday.