It’s culture versus cult for the brand, whose new partnership with Doechii and focus on design and innovative tech features could give its new Edge phone an edge against its competitor.

With a performance as fierce as the view, Doechii headlined Samsung’s high-altitude Galaxy S25 Edge launch at NYC’s Edge.

Samsung, with some help from Grammy Award-winning artist Doechii, celebrated the launch of its new thin Galaxy S25 Edge ...

The rapper stars in a new campaign for the Samsung phone with her friend and frequent collaborator, Coconut the alligator.

Watch Doechii take a light day with Samsung for its latest campaign. In celebration of the Galaxy S25 Edge launch, the video ...

Red-hot rapper Doechii rocked the Edge, the observation deck 100 stories above NYC, with a short but fiery set sponsored by ...

Award-winning artist Doechii teams up with Samsung Mobile to highlight the Galaxy S25 Edge in an exciting new campaign.

To celebrate their new partnership, Doechii will also host an exclusive event in New York City called "Live on The Edge," ...

Doechii has grown up with an alligator named Coconut, or Coco to friends. The two have been through a lot together: music ...

Doechii's NYC appearance shows how artists are redefining seasonal fashion with bold, creative visual artistry.