In a recent interview with Reuters, H&M CEO Daniel Erver unveiled the company's bold new strategy in order to compete with Zara and its parent company, Inditex. "Just competing on lowest price will ...

(Bloomberg) -- Hennes & Mauritz AB sales growth continued to disappoint even as Chief Executive Officer Daniel Erver’s turnaround strategy for the Swedish fast-fashion retailer helped operating ...

CEO Daniel Erver, who took over a year ago, said investments in marketing were starting to pay off as its operating profit margin for the fourth quarter to Nov. 30 widened to 7.4% from 6.9% a year ...

Daniel Erver, who took the helm as Hennes & Mauritz's chief last January, expressed his belief that the company is "on the right track". The retailer disclosed a 3% increase in sales, in local ...

STOCKHOLM: H&M surprised investors on Wednesday with a new CEO, Daniel Erver, taking the role with immediate effect as the Swedish fashion retailer struggles to boost sales in a fiercely ...

its CEO Daniel Erver told Reuters. Swedish fast-fashion retailer H&M is working to buy more of its clothes and accessories from suppliers closer to its key markets in Europe and the U.S., its ...

its CEO Daniel Erver told Reuters. H&M's fourth-quarter sales dented by late Black Friday H&M reported weaker-than-expected fourth-quarter sales on Thursday due in part to a late Black Friday ...

H&M CEO Daniel Erver emphasizes the need to enhance quality and trendiness of their clothing to stay competitive in the fast-fashion market. The retailer is investing in marketing strategies ...

Daniel Erver, who was appointed as the Hennes & Mauritz boss last January, said he is confident the group is “on the right track”. The company reported that sales grew by 3%, in local currency ...

STOCKHOLM (Reuters) - H&M cannot win on price alone and must make its clothes more trendy and of higher-quality in the fiercely competitive fast-fashion sector, its CEO Daniel Erver told Reuters. In ...

H&M CEO Daniel Erver emphasizes the need to enhance quality and trendiness of their clothing to stay competitive in the fast-fashion market. The retailer is investing in marketing strategies ...