In a recent interview with Reuters, H&M CEO Daniel Erver unveiled the company's bold new strategy in order to compete with Zara and its parent company, Inditex. "Just competing on lowest price will ...

(Bloomberg) -- Hennes & Mauritz AB sales growth continued to disappoint even as Chief Executive Officer Daniel Erver’s turnaround strategy for the Swedish fast-fashion retailer helped operating ...

Daniel Erver, who took the helm as Hennes & Mauritz's chief last January, expressed his belief that the company is "on the right track". The retailer disclosed a 3% increase in sales, in local ...

CEO Daniel Erver, who took over a year ago, said investments in marketing were starting to pay off as its operating profit margin for the fourth quarter to Nov. 30 widened to 7.4% from 6.9% a year ...

STOCKHOLM: H&M surprised investors on Wednesday with a new CEO, Daniel Erver, taking the role with immediate effect as the Swedish fashion retailer struggles to boost sales in a fiercely ...

its CEO Daniel Erver told Reuters. H&M's fourth-quarter sales dented by late Black Friday H&M reported weaker-than-expected fourth-quarter sales on Thursday due in part to a late Black Friday ...

its CEO Daniel Erver told Reuters. Swedish fast-fashion retailer H&M is working to buy more of its clothes and accessories from suppliers closer to its key markets in Europe and the U.S., its ...

Daniel Erver, who was appointed as the Hennes & Mauritz boss last January, said he is confident the group is “on the right track”. The company reported that sales grew by 3%, in local currency ...

STOCKHOLM (Reuters) - H&M cannot win on price alone and must make its clothes more trendy and of higher-quality in the fiercely competitive fast-fashion sector, its CEO Daniel Erver told Reuters. In ...

H&M CEO Daniel Erver emphasizes the need to enhance quality and trendiness of their clothing to stay competitive in the fast-fashion market. The retailer is investing in marketing strategies ...