The coffee cart, from a Swedish startup called Wheelys, is the fourth iteration of a design that’s meant to be the most sustainable coffee shop possible. The air purifier seemed like the next ...

So I shouldn’t care about the re-branding of a legacy Seattle coffee merchant. However, the new logo introduced last week by Seattle’s Best Coffee deserves a branding taste test. In the spirit ...

After years as Starbucks’ little-mentioned shadow brand, Seattle’s Best Coffee is stepping ... s Best last fall. The logo came from Creature, a 60-person Seattle design firm that has worked ...