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This is partner content. Billboard‘s Melinda Newman kicked off the evening by introducing this year's host, Reyna Roberts.
Experience the perfect day on the golf course with a refreshing Bud Light Orange in hand. In this video, we explore how the ...
Bud Light dropped from the ninth most popular beer last year to 15th, falling behind brands like Pabst Blue Ribbon, Miller, Miller High Life and Coors, according to a July YouGov survey.
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago. It ...
Move over spring, summer is (almost) officially upon us, which means one thing and one thing only: It’s concert season baby.
For years, Bud Light leaned on jokey ad campaigns and its designation as a light beer to push sales. But recently, interest in beer has faltered, and beer brands have had to rethink their ...
Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity. The struggling beer brand unveiled a new ad following its Dylan ...
Modelo Especial knocked off Bud Light from its decades-long perch as the nation’s top-selling beer in the wake of the Dylan Mulvaney controversy that sparked a boycott of the Anheuser-Busch brand.
Bud Light was recently supplanted by Modelo Especial as the nation’s most popular beer, according to sales figures. Christopher Sadowski. Earlier this week, Anheuser-Busch’s top marketing ...
Bud Light sales remain flat more than year after the brand faced a conservative boycott from consumers angered over its teaming up with influencer Dylan Mulvaney.. AB InBev, which owns Budweiser ...
Bud Light is in a fight for survival. The once-No. 1 beer is now an afterthought after its disastrous PR moves and conservative backlash. Turns out, people don’t want the aftertaste of leftist ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago. It ...