NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to navigate those issues.

The Virginia Tech Hokies and head basketball coach Mike Young are one step closer to landing perhaps the most important recruit in school history. On Sunday, ESPN’s Jonathan Givony reported that Neoklis Avdalas was withdrawing his name from the 2025 NBA draft. The news came courtesy of Avdalas’ agent.

It was widely expected that the Dallas Mavericks would draft Duke phenom Cooper Flagg with the No. 1 pick in the NBA Draft on June 25. But the Mavericks accidentally leaked their plans by revealing their pick on their Website before taking it down.

The first batch of invites to the 2025 NBA Draft green room, June 25-26, were revealed this week. And to nobody's surprise, one-year Duke basketball superstar Cooper Flagg was on the list. ALSO READ: Blue Devils Set to Host Defending National Champion After thriving as the face of college basketball in his lone season with the Blue Devils en route to a Final Four appearance while racking up an impressive collection of ACC and national honors,

The NBA and video game publisher Take-Two Interactive have renewed their ongoing licensing deal and launched NBA Take-Two Media.

AS the NBA and FIBA’ s global basketball development and community outreach program returns to Asia, the Philippines will send three high school players to join 60 young standouts from across the continent for the event on June 19 to 22 in Singapore.

Five years ago, Cole Anthony became the most recent UNC basketball product to come off the board among the first 15 selections in an NBA Draft. He wound up with the Orlando Magic, quickly carving out a valuable role that included a full season as a starter in just his second professional campaign.

There is potentially little more than a year before the NBA launches a new professional basketball league in Europe in partnership with FIBA, the sport’s governing body — and the United Kingdom is prominent in their sights.

Keeping Alex Caruso in the Bacta tank for the regular season, the Oklahoma City Thunder's cautious approach with the 31-year-old has paid off in the NBA playoffs. He's flipped a switch, to say the least.

Duke basketball product Khaman Maluach will sit in the green room along with two fellow Blue Devils. Despite not taking up the sport until he was a teenager, Duke basketball one-and-done Khaman Maluach has earned a coveted invitation to attend the NBA Draft and sit in the event's green room.