AI powerhouse OpenAI has announced a strategic partnership with Barbie-maker Mattel Inc. Under this partnership, the Sam ...

OpenAI, the company behind ChatGPT, has partnered with toy maker Mattel, which owns popular IPs like Barbie and Hot Wheels.

Mattel — a world-renowned manufacturer of toys, including Barbie dolls — has signed an agreement with OpenAI to integrate ...

The joint effort will help build connected toys, personalised content, and other immersive experiences while maintaining ...

Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later ...

Barbie is getting an AI upgrade as Mattel partners with OpenAI to develop smart toys using their technology, marking a new chapter for the iconic brand. https://t.co/DSHjD6Ck2F — ADWEEK (@Adweek) June ...

Mattel has joined forces with OpenAI to infuse artificial intelligence into Barbie, potentially enabling the iconic doll to converse using full sentences.

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Used car brand CarBravo and agency MRM accelerated away from New York's Edison Ballroom clutching The Drum Marketing Awards (Americas) Grand Prix award. And they had a little plastic doll to thank for ...

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday.

The partnership will see the maker of Barbie, Hot Wheels, and Fisher-Price toys use OpenAI in products it will release later this year. The goal is to make toys smarter and thus more attractive to ...

At least two employees have filed complaints with the Equal Employment Opportunity Commission and the National Labor Relations Board, federal agencies that regulate working conditions. One of the ...