Mattel's latest Red Line Club exclusive Hot Wheels model features a special livery that collectors adore, and that alone ...

For years, attempts have been made to bring Hot Wheels to the big screen - but there's one issue filmmakers keep missing.

The iconic toy company is using AI to reshape how it connects with kids and collectors, writes ARTHUR GOLDSTUCK.

In the 1960s, one man wanted to make a new toy car for little boys. Fifty-seven years later, the Hot Wheels brand has ...

Mattel, Inc. announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeBron James. Barbie is teaming up with the LeBron James ...

CHRISTMAS toys could be cheaper in Britain as a result of Donald Trump’s trade war with China. The Asian superpower churns ...

Get ready for the most exciting, stylish, and action-packed event of the season! Okada Manila proudly collaborates with ...

Okada Manila proudly collaborates with Barbie and Hot Wheels, bringing their worlds of speed, creativity and collectibility ...

Hot Wheels just released its first Ferrari collection in over a decade — and it's got our (grown-up) attention ...

Mattel, Inc. debuted the first nine Hot Wheels® products from the brand's recently announced partnership with Ferrari, the legendary luxury sports car manufacturer. For the first time in more than 10 ...

Mattel has officially launched its full lineup of FAST channels across current partnering platforms in the U.S., with more expansions planned.

Mattel is expanding its reach as it reaches 80, building publishing partnerships with Yoto, TOKYOPOP, and Tonies to reach ...