With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways ...

Although the Switch 2 did not debut with any VR or AR features, a recent report confirms that Nintendo is keeping an eye on ...

MediView, a leader in advanced medical imaging technologies, announces the enrollment of the first patient in a clinical ...

Kidde’s Cause For Alarm “Prepare. Plan. Practice.”, a first-of-its-kind digital simulator, brings fire safety training into the home — no downloads required.

A team of researchers from Universidad Carlos III de Madrid (UC3M), the Massachusetts Institute of Technology (MIT) and Adobe ...

Discover iOS 26’s groundbreaking features, from AI-powered Siri to AR/VR innovations. Learn about Apple’s future roadmap and ...

Despite waves of hype, mixed-reality technology has yet to achieve mainstream adoption due to high costs, hardware ...

The curious minds at ColdFusion explain why augmented reality is rapidly becoming a part of everyday life. Trump Promised ‘No ...

An augmented reality sport is being offered for free at Caerphilly Leisure Centre. HADO UK is hosting the event on Wednesday, July 9, in collaboration with Esports Wales. HADO is a unique team sport ...

Apple is set to launch its smart glasses in 2027, challenging Meta's Ray-Ban. Unlike the Vision Pro, these glasses will be ...

This exploration paper explores the transformative eventuality of stoked reality(AR) in the field of e-commerce. The primary idea is to estimate consumer engagement and purchase opinions on the ...

What is holding augmented reality back? AR pioneer Kharis O'Connell has turned his back on the technology and talks openly ...