Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

The tech world moves fast, and not every innovation gets the victory lap it may deserve. For every successful product out in ...

According to Nielsen’s Audience Insights Report on Music Festivals, approximately 32 million people attend at least one music festival in the U.S. each year, and nearly half (46%) are aged 18-34, ...

Film and fashion go hand in hand, so it's only natural that they influence each other. But while many movies and TV shows ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...