The Women’s Tennis Association (WTA) has recently unveiled a bold new brand identity, marking a significant transformation ...

The rebrand includes a fresh logo and advertising campaign centered around the slogan “Rally the World,” which the WTA hopes ...

A rallying cry that "this is not a tennis court" but a stage for athletes to perform, is among the chief new positioning.

The BNP Paribas Open at Indian Wells takes place from March 2-16. Here's how to watch Coco Gauff, Taylor Fritz, Aryna ...

Here are 10 candidates, five men and five women, who are most likely to hoist the BNP Paribas Open trophy on championship ...

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

Coco Gauff’s career reaches new heights as she joins an elite circle of legends like Roger Federer. Discover how the tennis ...

"There have been periods of my career where it felt like if I didn’t win one, then I hadn’t done enough, and I didn’t live up to my potential in all of that." These were Madison Keys’ words after she ...

Athletes who truly embody Rolex’s core values of precision and excellence are rare. The post Days After Featuring in Rolex’s ...

To a casual fan who might enjoy Wimbledon and the U.S. Open, it isn’t obvious that the sport is also happening in the ...

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...