Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

The company’s overall sales and profits were boosted by stronger-than-expected sales of iPads and Macs, where new chips helped persuade customers to upgrade.

Apple revealed quarterly results that slightly exceeded Wall Street expectations, but iPhone sales were flat on the previous year as the company battles rising competition from local device makers in ...

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Apple reported fiscal first-quarter earnings Thursday. Analysts are focused on iPhone momentum following a sluggish start to ...

Reuters.com is your online source for the latest news stories and current events, ensuring our readers up to date with any ...

In the latest Rumor Replay column: a leaked Apple Intelligence-related memo, plus iPhone 17 Pro Max and SE 4 reports.

Apple reported soft sales of its flagship iPhone during the holiday quarter, but still topped Wall Street forecasts for ...

Apple reported its latest quarterly earnings results Thursday, revealing all-time record-breaking sales for its ...

Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter ...

Apple is well-positioned with its AI strategy as DeepSeek rocks the tech world, analysts and tech leaders told Fortune.