AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...

AMC Entertainment (NYSE:AMC) will play even more commercials in its theaters before the start of each movie, according to a ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

AMC Theaters will start showing advertising during the trailers and before the movie begins. Regal and Cinemark have had ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theatres, ending its years-long opposition to ...

Not to mention, the ad for AMC almost only plays at AMC, to captive audiences halfway through their popcorn who need no additional persuasion to go to the movies, where they already are.

Starting next month, the theater chain says it will show more advertisements prior to the start of a film. AMC just made a ...