Natural soda brand Zevia is sweetening its branding with a ... “boomers and maybe a little bit of Gen X coming back to the carbonated soft drink aisle,” Taylor said. Additionally, young ...

Nobody is going to confuse La Croix flavors with Coca-Cola. Founded in 1980, LaCroix became a hit sparkling water brand that sought ... and it worked. Zevia has capitalized on being a ...

KO, MNST, KDP, PRMB, and ZVIA ride health and digital trends as innovation offsets cost headwinds in soft drinks.