While Zest markets itself like a normal soap brand today–it sells body wash and bars of soap on its website–the company used to position itself as a “deodorant bar.” Early commercials ...

For us, zest is just another brand of soap. The menopausal journey is different for every woman, of course, but for those of us who have had a particularly bumpy ride, there are universal signposts.

P.S. Left out one important point. P&G's selloff of Zest means that the company would be left with just Ivory as its "last mainline U.S. bar soap," as Stuart Elliott, marketing/advertising ...

High Ridge Brands Co., owner of faded consumer names like Zest soap and VO5 shampoo, filed for Chapter 11 bankruptcy in Delaware with plans to sell itself in a court-supervised process. The ...

High Ridge's portfolio includes Zest soap, Alberto VO5 hair care products, and the Reach toothbrush. High Ridge says the company's U.K. business operations are not included in the bankruptcy filing.

Zest, famous for its "Zestfully Clean" advertising campaign, was launched in 1952 by P&G and is known for its bar soap and body wash products. "We are delighted to announce the acquisition of the ...

The former owner of Zest soap and Alberto VO5 hair-care products is at the center of a bankruptcy court lawsuit accusing buyout firm Clayton Dubilier & Rice LLC of hiding investment risks during a ...