Instead, it uses exceptional customer service to build strong personal, emotional connections with consumers. Some 75 percent of Zappos customers ... companyâ s phone number at the top of ...

Zappos.com. With most websites, it's hard to find how to contact the customer service people. We take the opposite approach. We actually want to talk to our customers. Our 1-800 number is staffed ...

Now that number is around 99% ... it harder for them to put on clothes and shoes. Zappos aims to provide better service to an underrepresented customer group and to all customers.

"My passion is customer service and company culture… shoes just happen to be a mechanism for me to realize that," he said. "That's why Zappos is more focused on customer service. If we were just ...