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Google opens up 30-second non-skippables in YouTube auctions, giving advertisers premium reach without reservation deals.

YouTube has introduced a new ad format that places ads right where something exciting happens in a video. These new types of ads are called “Peak Points” and use AI to identify the “peak ...

Nobody wants an ad to cut them off from a video right as the interest levels are peaking—though that's exactly what's going to happen on all of your YouTube videos. YouTube knows that viewers ...

Imagine you’re watching a highly anticipated video from your favorite YouTube creator — perhaps the moment a famous couple finally gets engaged — when an ad pops up immediately after the clip.

Importantly, brands will be able to use the data for YouTube campaigns, another sign of the growing convergence between a typically lower-funnel channel and more premium digital video ... ad-supported ...

YouTube is testing a feature allowing Premium members to share up to 10 ad-free video views per month with non-subscribers in select countries, including the UK and Canada. This experiment aims to ...

Discord is bringing its video quest ads to the mobile app later this year. If you’re unfamiliar with Discord Quests, they often task you with watching a short video about a game. As an incentive ...

YouTube had two options for ads. You could deal with them, or you could pay the $13.99 subscription for YouTube Premium. This option makes every video on YouTube ad-free, including music and music ...

Tired of sitting through ads while watching your favorite YouTube videos? The popular video-sharing service is bringing its Premium Lite plan as a pilot program to the US. Priced at $7.99 a month ...

Need to pause a YouTube video? Don't be surprised if an ad ... "The worst thing you’re going to see is you trade up to the ad-free tier, and that gives YouTube money, too.” ...