Alphabet is meant to be a collection of companies, with Google as its largest subsidiary, wrote Larry Page, Google’s co-founder, in a blog post.

As usually happens when a company announces a rebrand, or an entirely new brand name, lots of people have immediately reacted to Google's creation of its new parent company "Alphabet" by ...

Google’s surprise Monday afternoon announcement that it is rebranding itself as Alphabet—a new company that will serve as the existing tech giant’s parent company—has much of the Internet ...

Traditional brand marketing on YouTube is "continuing to decline" in April due to COVID-19, according to Ruth Porat, CFO at Alphabet, parent of the digital video behemoth. During a conference call ...