The beauty and cosmetics industry has transformed from ancient natural remedies to modern, science-driven skincare and makeup products. Evolving beauty standards and consumer preferences have been ...

Featured pricing is subject to change. Grab your makeup bags and wishlist, because Nordstrom just dropped a beauty sale that’s giving major glow-up energy. Unlike other sales that toss you a few ...

Guava Shuishui was known as Guava Beauty to over 12,000 followers on Instagram Zoey Lyttle is a Society & Culture Writer-Reporter at PEOPLE. She covers influencers and viral, trending content ...

In what might be one of the beauty world’s most buzz-worthy moves this year, Hailey Bieber has officially sold her skincare label Rhode to e.l.f. Beauty - and the deal is nothing short of major.

Beauty influencer Guava Beauty, whose real name is Guava Shuishui, has passed away. Her death was announced through a statement on her Instagram account on May 24, saying that the beauty influencer ...

Huda Beauty, one of the world’s most recognisable makeup brands, has regained full independence after its founder, Huda Kattan, bought back the equity stake held by US-based private equity firm ...

These young ambassadors exemplify the K-beauty aesthetic, a $13 billion industry viewed by many as the standard of beauty in Asia. A young woman has her hair styled at São Paulo salon and ...

Beauty influencer Guava Shuishui, known online as Guava Beauty, has died. “I regret to tell you that our favorite beauty and food broadcast treasure girl, Guava Shuishui, officially took off her ...

Summer is the season of low-key but highly effective beauty looks. And while some beauty trends—a swipe of highlighter, an easy ponytail—are forever, a few stick around just for the season.