The logo for Taiwan Semiconductor Manufacturing Company is (quite literally) straight out of the ’80s. It’s time for an update. Although less familiar than many of its tech rivals, Taiwan ...

New Walt Disney World merchandise has hit the shelves. From the parks to Disney Springs, you can find these new items at ...

05-25-2023 MARKETING INNOVATION FIFA’s 2026 World Cup logo is part of a confounding branding trend in sports FIFA’s generic branding had soccer fans saying that AI could have done better.

Since the 1880s, the Lyle’s Golden Syrup has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. Now it’s undergoing a major redesign.

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif?

FIFA President Gianni Infantino and Brazilian icon Ronaldo unveiled the 2026 FIFA World Cup logo at the Griffith Observatory in Los Angeles, Calif.

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

World Cup 94 remains a record-breaking and memorable tournament, including the iconic logo and fun mascot.

Logos are the visual heart of a brand, encapsulating its identity, values, and story in a simple yet powerful image. The most iconic logos transcend mere design, becoming symbols recognized worldwide, ...

FIFA launched its brand and campaign for the 2026 World Cup in the U.S., Mexico and Canada, but the simple design drew criticism from soccer fans.