The five newest National Recreation Trails in six states add nearly 400 miles to the network of more than 1,300 trails.

Nine local and national muralists are taking to the streets to transform downtown Sun Prairie with a collection of giant ...

One of the most historic and chic neighborhoods in Milwaukee is the perfect combination of artsy charm, outdoor fun, and ...

Business owners in Historic Downtown Steubenville say the Dean Martin Festival is exactly what the community needs—a ...

Business owners in Historic Downtown Steubenville say the Dean Martin Festival is exactly what the community needs—a ...

If you're looking for your new favorite city in the United States, it may be time to eschew the icons and pay the country's many underrated cities a visit.

Wisconsin’s second-oldest city sits right where the Wisconsin River meets the mighty Mississippi. Water views come standard ...

In the heart of Madison sits a breakfast sanctuary that has Wisconsinites setting their alarms early and hitting the road ...

Tourism sustains livelihoods and local businesses, uplifts communities, and powers Wisconsin’s economy.” The tourism industry supported 182,000 part-time and full-time jobs across sectors in ...

Wisconsin tourism generated $25.8 billion in 2024, a 3.3% increase from 2023 and a new state record. Brown and Door counties saw tourism spending increases of more than 5%.

Northeast Wisconsin counties see record tourism in 2024, look to keep momentum going. ... Attractions like the Green Bay Botanical Gardens and the National Railroad Museum also host promotable events.