Williams F1 introduces new title partner

Williams Racing changes its name just before start of F1 season
Williams has undergone a last-minute rebrand ahead of the new F1 season. The British team announced on Tuesday that it will now compete as Atlassian Williams Racing, following a new title sponsorship deal with the publicly traded software company Atlassian.
Atlassian becomes title sponsor of Williams F1 team
The Williams Formula One team announced a long-term title sponsorship with Australian technology company Atlassian on Tuesday to help their fight to rise back up the grid.
Williams F1 introduces new title partner ahead of 2025 season
They will also have a new title partner whose branding will be prominently featured on that livery. Today Williams announced that software company Atlassian is the team’s new ti
Williams and Atlassian Announce Title Partnership to Form Atlassian Williams Racing
The new Atlassian Williams Racing logo, unveiled today, symboliss this true partnership. It has been uniquely crafted to unite the identities of Atlassian and Williams Racing, seamlessly combining two distinct marks and incorporating signature blues from each brand's colour palette.
Williams announce ‘biggest deal’ in team’s history with new title sponsor
The deal is the first title sponsor since Dorilton Capital’s takeover and the first since James Vowles became team principal in 2023. Williams name change confirmed with new F1
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