The most influential personal brands and businesses share one important tool: a newsletter. If you don’t have one, you’re missing out on one of the most effective ways to grow your audience ...

Why Digital Marketing Is Important For Business Owners. ... whether it’s through review management, social media posts or email newsletters. Through digital mediums, ...

That is important, but more and more, success in digital marketing is defined by how well you meet what I call the "two Cs": conversion and community. Pose questions in your newsletter that ...

3. Make It Edu-taining. Write the newsletter in a way that you—yes, you—would enjoy. Make it short, sweet, interesting and fun. Add pictures, visually guide the reader, add links to videos ...

Content marketing is important precisely because it’s the present and future of marketing. It’s how consumers prefer to be marketed to. It not only nurtures them, but it also builds loyalty ...