WhatsApp’s only major push into digital payments came in July 2022 as Meta invested $5.7 billion in Reliance Jio, India’s largest telecom firm, run by the country’s richest man, Mukesh Ambani. The ...

The University Grants Commission (UGC) has directed higher education institutions to monitor any informal WhatsApp groups created to harass juniors, saying it will be treated as ragging and attract ...

WhatsApp Business has updated its pricing model in India, shifting from a flat 24-hour rate to a per-message rate.

With an active user base of 500 million, WhatsApp Pay has struggled to gain traction in India's competitive $3 trillion digital payments market. Initially launc ...

In the digital space of any gated community’s WhatsApp group, the 80:20 rule – or is it 95:5 rule? – doesn’t just apply; it reigns sovereign. A mere 20% or 5% of the population ...

Just 30 minutes before the tragic Air India plane crash on June 12, Anju Sharma, a victim, updated her WhatsApp status. Her ...

Meta has made a significant push in recent years to accelerate WhatsApp monetisation through ads and paid messaging. India ...

An employee’s post about indirectly being denied leave while working at a 25-year-old Indian company has sparked a discussion ...

Meta plans to introduce advertisements on WhatsApp Status. This move aims to tap into WhatsApp's large user base. WhatsApp ...

Nikila Srinivasan, Vice-President for Business Messaging at Meta, stated that this adjustment aims to simplify the pricing ...

We are releasing insights from a new Meta-commissioned study by Alvarez & Marsal India (A&M India) on the key growth drivers ...