After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its ...

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

Users and regulators have kept a close watch on whether the social media giant would seek to monetise an app that was ...

Users will soon be able to browse channels by category, and even search and chat with verified businesses - like shopping, travel, and finance - all from within WhatsApp. As Meta looks to tap into ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...