Target marketing plays into the Segmentation, Targeting and Positioning strategy, (STP). The team at Smart Insights breaks down the STP approach, beginning with segmentation.

A target market is a group of people that a business pursues as customers for a product or service. The group is defined by shared characteristics, which can be demographic, ...

Before your business can realistically or effectively begin a marketing campaign, you'll need to be able to answer two vital questions: what is your target market, and what does your target market ...

Target Market: It refers to a specific segment or segments within the larger market that a business aims to serve. It involves choosing one or more segments to focus on, ...

Understanding your target audience is pivotal to all your marketing efforts. It sits at the center of any campaign, right between your broader go-to-market strategy and your personalization and ...

The first stage of inbound marketing is in attracting your target audience, especially if people aren’t aware of your brand. During this stage, potential customers are doing their research and ...

To target your marketing, you need to know whether it is reaching its audience. Determine your metrics and how you’ll judge the success of your marketing efforts.