For many years, surveyors approached questionnaire design as an art, but substantial research over the past forty years has demonstrated that there is a lot of science involved in crafting a good ...

reliability and unbiased content in survey research and evaluates surveys being considered for use to establish whether they meet these standards. On disclosure, in addition to the identities of ...

The Survey Research Center (SRC) at the University of Michigan is a well-known survey research entity. In the 1960s, it boasted one of the best survey sampling experts (Leslie Kish) and a ...