Roku is spending $185 million to get into a business that most other streaming platforms have avoided.

Regulators are taking issue with the data, or lack thereof, being provided in the repository that TikTok has curated. They ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off ...

On the supply side, AI helps respond to the market signals in real time to support various decisions backed by data. It ...

Without clear copyright standards and responsible use, Gen AI threatens the foundations of creative ownership.

Ad tech specifically is much more diverse – the IPA’s 2024 Agency Census revealed that men accounted for 43.6% of the total ...

Now that the dust has settled, TV upfront negotiations between marketers, agencies, networks and streamers are only just ...

Meta, Alphabet and Amazon reported strong online advertising sales in the face of economic worries fueled by the White ...

In 2022, the Belgian Data Protection Authority (DPA) determined that the way websites collect and share visitor data through ...

The US Department of Justice has proposed that Google sell its AdX digital ad marketplace and DFP platform for managing and ...

Brands aren't the ones clamoring for these purported court-imposed solutions, since they might well have to pay in ...

Streaming and network giants like Amazon, Disney, and NBCUniversal gathered in New York this week to make their best pitches ...