Roku is spending $185 million to get into a business that most other streaming platforms have avoided.

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off ...

On the supply side, AI helps respond to the market signals in real time to support various decisions backed by data. It ...

Without clear copyright standards and responsible use, Gen AI threatens the foundations of creative ownership.

Now that the dust has settled, TV upfront negotiations between marketers, agencies, networks and streamers are only just ...

Bearman is a seasoned ad tech veteran, having built the Unity Ads team in EMEA, led X’s MoPub business up through a USD$1b ...

Following a year-long process, Kargo has officially been certified carbon neutral.The announcement:Kargo, the leading ...

The first revision in 25 years of terms and conditions for digital advertising buys is designed to simplify and speed up ...

Brands aren't the ones clamoring for these purported court-imposed solutions, since they might well have to pay in ...

In 2022, the Belgian Data Protection Authority (DPA) determined that the way websites collect and share visitor data through ...

Google has launched its new ‘AI mode’ tool in the US. With this, the company has embedded its chatbot capabilities into its ...

Ads may appear “where relevant” below and “integrated into” AI Mode responses as part of a test, Google says. AI Mode lets ...