Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off ...

On the supply side, AI helps respond to the market signals in real time to support various decisions backed by data. It ...

But what's with the past tense? A recent ad tech report from Epom suggests that the medium rectangle era may be at an end. In this article, we will delve into the rise and fall of the popular ad ...

Shares of The Trade Desk jumped 18% on Friday, just one day after the ad-tech firm reported first-quarter earnings that beat ...

The ad tech chooses what ad to put where at what cost. Federal prosecutors said that Google's power over the ad tech allows it to illegally fend off competition, which hurts web publishers ...

The U.S. Department of Justice has proposed that Google sell its AdX digital ad marketplace and DFP platform for managing and ...