Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

There are blue paint colors, there are green paint colors - and then there are the ones that live somewhere in between. This ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Scientists in the U.S. may have discovered a new color, "olo," never before seen by the human eye using a specialized device.

Purple, a color often associated with royalty and creativity, isn't a true color of light. Instead, it's a creation of our ...

Kennedy Jr., preceded by FDA Commissioner Marty Makary, discussed his plan to phase out 8 commonly used food dyes from ...

U.S. health officials plan to remove synthetic dyes from foods, advocating natural alternatives to improve public health ...

US researchers have seemingly discovered 'olo', a never-before-seen colour, using laser technology to stimulate specific eye ...