Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

There are blue paint colors, there are green paint colors - and then there are the ones that live somewhere in between. This ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Scientists in the U.S. may have discovered a new color, "olo," never before seen by the human eye using a specialized device.

Kennedy Jr., preceded by FDA Commissioner Marty Makary, discussed his plan to phase out 8 commonly used food dyes from ...

U.S. health officials plan to remove synthetic dyes from foods, advocating natural alternatives to improve public health ...

So, every time you see green, you’re seeing it mixed with a little bit of ... So, what is this new color like? “Olo looks like a blue-green color that is just the most saturated blue-green ...

We checked the labels of mass-produced popular grocery items and found the dyes in dozens of foods you may have in your pantry right now.