West's profile — both on the logo and in his playing career — was ... it's no surprise that the NBA went all-in on the West design after seeing it. "I presented it to the NBA, and they ...

It's hard to imagine a world without West's iconic logo, but one existed, and it wasn't pretty. In 1950, the league took its first crack at a logo with a design that looked more like a baseball ...

“It’s Jerry West,” Alan Siegel told the Los Angeles Times in 2010. In 1969, NBA Commissioner J. Walter Kennedy hired Siegel’s branding agency to design a new logo for the league. Kennedy ...

Unofficially, however, the logo is well known to be the silhouette of one of the league's first true icons: Jerry West, who died Wednesday at age 86. In 1969, the NBA hired a brand consultant ...

Oh, and he's the NBA logo. Literally ... but that's not why he chose to feature the former West Virginia star in his design. The photo, Siegel says, just grabbed him. "It had a nice flavor ...

The N.B.A. did not announce that the logo depicted Mr. West, but it was obvious enough ... If you can build it, Ken Fulk wants to design it. Giving Up Sex: The writer Melissa Febos has a taste ...

David Stern went to his grave without admitting that Jerry West was the inspiration for the NBA logo. West died Wednesday at 86 knowing with certainty that he was “The Logo” — and he wasn ...

No one knows for sure who the NBA logo is based on, but everyone knows it’s Jerry West. If the league is still around in 100 or 1,000 years, it should always be Jerry West. He was that good.

Jerry West, about two years ago, was on a podcast talking about Bill Russell. He called Russell the greatest winner to ever play professional basketball. West, also on that podcast, then said this ...

The current NBA logo was established in 1969 when league ... Thus, it's no surprise that the NBA went all-in on the West design after seeing it. "I presented it to the NBA, and they approved ...