Prose has launched a new 43,000-square-foot customization center in Commerce, California—its first facility outside of New York—marking a major milestone in its personalized beauty expansion strategy.

West Coast Customs founder Ryan Friedlinghaus has spoken with Autoblog ahead of Saturday’s Mecum Auction in Indianapolis, featuring five custom vehicles from his personal collection. The auto ...

Coincidentally, that very car was present at the West Coast Customs display at last year’s LA Auto Show. My brain is broken, so whenever I hear the word “deconstructed,” the only thing that ...

B-roll preview of 5 custom cars from West Coast Customs that will be auctioned for charity on May 17 Coast Guard to remove 100+ buoys from Maine waters United's futuristic new 250-person plane ...

Remember West Coast Customs, the shop that "Pimp My Ride" called home for so many years? WCC may not have the same level of awareness as it did during those halcyon years, but it never shut down ...

An assortment of West Coast Customs builds will be open for bidding next month through Mecum Auctions. The five customized rides are from the personal collection of WCC founder Ryan Friedlinghaus ...

Häagen-Dazs has unveiled a custom 1963 Cadillac Series 62 Convertible. The one-off model was built by West Coast Customs and features an ice cream cone holder. The car helps to promote Häagen ...

LAS VEGAS, Jan. 22, 2025 /PRNewswire/ -- MonkeyTilt, the platform pioneering a new era of entertainment and online gaming, has partnered with the legendary West Coast Customs to create The Tilt ...

Built by West Coast Customs, the Tilt Truck combines their iconic craftsmanship with MonkeyTilt's vision for the future of gaming and entertainment, featuring: "At MonkeyTilt, we're about creating ...

Former basketball legend Shaquille O'Neal had a Lucid Air sedan turned into a coupe. West Coast Customs, known for building wildly modified cars, performed the work that kept the two-door Air ...

So, he turned to the experts at West Coast Customs to convert his Lucid Air from a four-door to a two-door coupe. Now, West Coast Customs has plenty of experience with drastically changing the ...