The font has been the subject of a feature-length documentary and 50-year retrospective at the Museum of Modern Art in NYC.

The font is so popular that a local design agency, Helveticka, decided to rename its company using a play on the font’s name.

Typeface design requires so much restraint you have to reign in that impulse to go crazy to make them legible and functional.” If Design Is Like Writing Music; Font Design Is Like Writing Jingles ...