(CNN) -- You're a red-blooded American man. You're tough, you work hard, and you don't have time for Millennial health trends. Your enemy? Oxidizing agents that hurt your health. Your drink? Grape ...

Grape juice. That’s the narrative set out by Welch’s new ad campaign, which is aimed at Gen X men. “We’ve been targeting women forever,” said Lesya ...

Welch Foods was hit with a consumer class action over claims the company falsely advertises its white grape juice as being "100% Grape Juice, White Grape" even though it contains artificial additives.

After meeting at a trade show, Welch’s and Taura Naturals Ingredients teamed to create FruitWorx branded pieces and pastes made from Welch’s Concord Grape Juiced and Puree to use in nutrition ...

Welch’s, a cooperative owned by grape farmers, can’t pivot away from grapes. “They have to figure out ways to intrigue consumers and get them to reconsider grape juice,” said Duane ...

Grape juice giant Welch's is huge in every market in the U.S. except among Orthodox Jews. That used to be Kedem's turf. But now, on the eve of Passover, Welch's is teaming with Manischewitz to ...

"The grape juice market in China is in its early stages," said Bob Mulhern, director, Welch's International New Business. "At a 1 percent share of the juice category, it's very underdeveloped.

You’re a red-blooded American man. You’re tough, you work hard, and you don’t have time for Millennial health trends. Your enemy? Oxidizing agents that hurt your health. Your drink? Grape ...

Welch’s, a cooperative owned by grape farmers, can’t pivot away from grapes. “They have to figure out ways to intrigue consumers and get them to reconsider grape juice,” said Duane ...