Wavy perms are a looser, softer, more-modern version of the classic perm, and they’re great for adding some beachy body to your stick-straight hair or for relaxing your curl pattern. Intrigued?

This type of perm makes straight hair look wavy and natural. It’s also a great style if you want your difficult-to-curl hair to look like it has more volume. ...

So was Rhoni “Sweet Pea” Kahn, 38, an extraordinarily wavy-haired boutique owner in Carmel who paid a San Francisco salon $450 for her first straight perm in February.

Classic perms have ruled hairstyling for decades, adding volume and texture with the help of chemical changes. The technique ...

Apparently, perms are back.While those of us with naturally curly hair are spending hundreds of dollars and risking formaldehyde inhalation to get straight hair, others are trying out new types of ...

A perm is a hair treatment that uses electric heat and/or chemicals to give the look of curls or waves in naturally straight hair. "Manufacturing companies, however, are now facing a dilemma: the ...

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and… ...

Naturally wavy or curly hair holds perms longer than straight hair. Furthermore, the length of time for a perm also fluctuates depending on how well one cares for their hair.

Short for "permanent hairstyle," a perm is a chemical treatment thats alter the structure of your hair follicle to transform straight hair into wavy or curly hair. A perm isn't completely ...