A customer journey map is a visual representation of the path customers take when interacting with your brand, from awareness to post-purchase. This path is known as the “customer journey” or ...

Effective journey mapping requires several moving ... a customer interacts with your business. This starts with a visual map for each persona you want to target—billboards, social media ...

Alex Ross is cofounder & COO at Hire Horatio CX. Horatio CX manages the CX & other customer needs for today's fastest-growing brands. When it comes to customer experience (CX), a term you often ...

By aligning touchpoints, ideal feelings, and actual feelings, you now you have a visual representation of your journey map and can find holes or opportunities to better align actual feelings with the ...

Imagine a vibrant story, not just a flat to-do list. That's Story Mapping! It's a visual journey that lays out the entire customer experience. "No more wandering in the dark -- everyone sees the big ...