Visit Sweden is offering a new way to experience Swedish culture and nature with its new "Spellbound by Sweden" audio story program, available to listen to only when within the bounds of a Swedish ...

Today Good Morning Washington wraps up our week-long spotlight on Sweden with a look at the top 5 reasons Sweden needs to be added to your 2025 travel list.

Spellbound by Sweden is an audio story experience that takes on a fully-immersive form when listeners are in the Swedish forest. Photo Credit: Johan Wennerstrom/Visit Sweden Felicity Long During ...

Visit Sweden launched a new marketing campaign to remind the world to stop mixing up Sweden with Switzerland, the tourism board announced on Tuesday. Called "Welcome to Sweden (not Switzerland ...

Visit Sweden says there are 21 iconic places across the country that it wants to put back on the map. With nearly 270,000 islands and 95,700 lakes in total, ...

The application comes as Visit Sweden looks to Prevent Travel Mix-Ups Among Tourists STOCKHOLM, Nov. 12, 2024 /PRNewswire/ -- Sweden is making a bold (and slightly cheeky) move to trademark.