The Metaverse is moving fast, offering vast opportunities and a future where digital and physical realities merge. As we look ...

The reactionary blogger’s call for a monarch to rule the country once seemed like a joke. Now the right is ready to bend the ...

The integration of AI and XR is central to the observed convergence. For digital twins, machine learning and LLMs enhance ...

A new wave of AI-generated influencers is taking over your For You Page, and most people can’t tell they’re not human.

Personalised, interactive experiences are changing the way modern consumers expect to be treated and the subtle design ...

Meta CEO Mark Zuckerberg envisions a world where AR glasses enable most physical possessions to become virtual. Is he for ...

Big tech players like Meta and Apple see the ultimate destiny of XR as a replacement for the smartphone. One of VR’s leading studios makes the case that there’s much to be lost in the transition to ...

Virtual and augmented reality tools have reached a level of ... PTC, a digital technology firm working across multiple industries, offers AR technology to pharmaceutical companies to deliver ...

The chatbot -- and now video generator -- lets you have surprisingly realistic conversations with AI-generated personas of ...

Discover how virtual avatars are reshaping brand identity and engagement. Learn if creating a digital persona is the right move for your business.

Amid all the videos of Veo-generated avatars pretending to be real people, there are now also a bunch of videos of real ...