The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

Despite AMC's belief that the pre-show ads will not have a negative impact on the customer, the move sparked outrage on ...

If you’ve ever checked your watch 15-20 minutes into what should’ve been the start of your movie, only to be greeted by yet ...

Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for its audiences, according to The Hollywood Reporter. In a statement, the ...

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

In the movie, Kurt Russell plays U.S. Marshall Wyatt Earp, who seeks to make a new life for himself in Tombstone along with his brothers Virgil and Morgan (played by Sam Elliott, Bill Paxton ...

AMC Theatres has partnered with National CineMedia to showcase pre-movie advertising starting July 1. This new "platinum spot ...