The Chicago Bears threw the football world for a loop last month when fans discovered a crucial change to the team’s primary logo. According to the organization’s official brand guidelines ...

At some point this offseason, the Chicago Bears quietly changed their primary logo. Here’s what we know about the move that’s thrown Bears fans for a loop of speculation about team’s future ...

The Bears, seemingly, changed their primary logo from the traditional "C" to the Bear logo, according to the brand guidelines portion of their website. If you're confused, FOX Sports published a ...