Image Courtesy of Vaseline via Amazon. We know what you’re thinking: Is Vaseline’s Lip Therapy Lip Balm as effective as it seems? Well, just read on to see what shoppers had to say about this ...

For many people — including myself— that’s lip balm ... as opposed to Vaseline, which is more buildable and can be as thick as you’d like. Then there’s the matter of ingredients.

(Psst: The Vaseline Lip Therapy Advanced Healing comes in packs ... says to make sure to prioritize ultra-hydrating ingredients like shea butter, coconut oil, candelilla, and/or carnauba wax.

Want to arm yourself against chapped lips? It's all about using the best ingredients possible. To help you filter through the countless chapped-lip solutions out there, TODAY asked dermatologists ...

"This gave us the opportunity to launch Vaseline’s Lip Therapy lip balm through engaging, on-campus activations that sparked conversation and reinforced love for Vaseline amongst the target ...