Hydrated skin improves a scent's longevity and sillage. Here are the best-smelling body butters, lotions and oils currently ...

Bed Head’s After Party cream is the ultimate anti-frizz product. It’s a professional hair cream that can be easily applied on ...

"Love Island USA" season six has taken over my life. From the friendship goals of cast members Serena Page, JaNa Craig, and Leah Kateb to the drama-filled Casa Amor and hilarious (and sometimes shady) ...

PerfumeTok has spoken and as the beauty world shifts towards Gen Z and Gen Alpha consumers, beauty trends have focused more ...

You can opt for a fruity fragrance to wear to a party, a ~sexy perfume~, or something soft and cozy to snuggle up with at ...

Perfume is the No.1 beauty category in the world and in 2025 fragrance trends are moving towards hyper personalised, niche and luxury scents.

No list of the best perfumes would be complete without a gourmand fragrance or two making the cut. You see, despite scent ...

The Irish beauty fan loves a vanilla scent, and some of the biggest sellers in perfumery here have the sweet and sometimes ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

May 2019 Hilary Duff “When I wear it, I always get compliments and people asking me what perfume I have on. It’s vanilla but has some other notes to balance it out. I know some people are ...

Deanna Pai is a beauty writer and editor for InStyle currently based in New York. She has more than 10 years of experience writing about beauty and wellness.