Having a long-lived brand with an impressive history is one of the few things that newer car companies cannot emulate, and ...

Vespa has introduced two new special edition models, both of which pay homage to the brand's beginnings after World War Two.

The outdoor apparel brand is suing Ida Sports, the Australian women’s soccer boot maker, in CO district court, asking for a declaratory judgment of non-infringement, arguing that its new logo does not ...

In addition to a whopping 219 horsepower increase from two new electric motors, the all-wheel-drive Optiq-V gets new ...

You might go to it with solemn images in mind of the old-school maverick driver classics — Grand Prix (1966) and Le Mans ...

It’s David v. Goliath. Lodian Chris Cisneros owns and operates an online athletic sportswear brand named Swen. He markets his ...

Cadillac is introducing it's latest V-badged performance model - the 2026 OPTIQ-V.   The badge gives Cadillac's smallest ...

Cadillac’s V-series performance line goes electric with a 73% power increase to the brand’s new Optiq compact SUV. The Optiq-V accelerates to 60 mph in 3.5-seconds and goes on sale this fall.

With its gold hardware and pickup coverings, the block inlays, three-ply pickguard and the adjustable TOM-style bridge, there’s some faintly Custom Shop about this. It’s the King V in a tuxedo. “The ...

Key takeaways. Luxury logos create emotional connections - They convey quality, heritage, and exclusivity, influencing consumer perception and brand identity.; Key design elements - Successful luxury ...

The History of Fashion Brand Logos. Branding culture traces back millennia, but fashion brand logos as we know them today emerged in the mid-late 19th century. This period saw an expansion of the ...

Additonally a 2017 US ruling following Varsity Brands, Inc vs Star Athletica LLC says that while the shape of the clothes themselves can’t be copyrighted, the logos and aesthetic add-ons to a ...